Good Girl Chocolate, the thriving Black woman-owned chocolate brand, has secured placement in 150 Whole Foods Market stores across 20 states. Founded by Dr. Tabatha Carr, this expansion marks a significant milestone in her ambitious journey. Her ultimate goal? Building the largest Black-owned bean-to-bar chocolate factory in the United States.
Black-Owned Chocolate Brand Achieves Major Retail Breakthrough
Originally founded in Oklahoma, Good Girl Chocolate has steadily grown its retail presence. The brand was previously available in stores throughout Texas, Louisiana, and Arkansas. Now, customers can find these premium chocolates in Whole Foods locations across sixteen additional states.
“This journey started in my kitchen, and now, we’re bringing Good Girl Chocolate to store shelves across the country,” said Carr. “I’m building more than a chocolate brand—I’m creating a legacy. With this expansion, we’re not only growing our business but also creating jobs, fostering opportunities, and making an impact in the community.”
From Kitchen Start-Up to National Chocolate Sensation
Good Girl Chocolate launched as an e-commerce brand in 2018. The company quickly gained recognition for its high-quality products and unwavering commitment to excellence. Their offerings include dairy-free milk chocolate, dark chocolate, white chocolate, and truffles.
The brand’s growth trajectory has been impressive. Before the Whole Foods expansion, Good Girl Chocolate had already become a featured brand on QVC. This retail breakthrough represents another significant leap forward. The company continues to redefine success for Black-owned food businesses.
Health Journey Inspired Premium Chocolate Creation
Dr. Carr’s passion for chocolate stems from her personal health struggles. At just 16 years old, she faced weight challenges and was prescribed blood pressure medication. This experience sparked her determination to understand food’s impact on health and wellbeing.
Her academic journey led her to study naturopathy and women’s health. These educational pursuits eventually inspired her to create a chocolate brand with a difference. Good Girl Chocolate focuses on clean ingredients while still delivering indulgent flavors. The brand embodies empowerment through better food choices.
Award-Winning Chocolate Gains Celebrity Recognition
Good Girl Chocolate has collected an impressive array of honors. The brand has been featured in GRAMMYs Official Gift Bags twice. Additionally, Beyoncé’s BeyGOOD Foundation selected the company as a grant recipient.
Industry recognition includes being named a Good Food Awards Finalist. The brand also won the Whole Foods Market Southwest Pitch Competition. Their appearance on QVC made history as the first dairy-free chocolate featured on the platform. These accolades reflect the brand’s growing influence.
Scaling Production to Meet Growing National Demand
The Whole Foods expansion creates both opportunities and challenges. Good Girl Chocolate must now dramatically increase production capacity. Their goal is to scale from 10,000 to 100,000 bars monthly.
To achieve this growth, the company is actively raising funds. These investments will support essential equipment purchases and expanded operations. The brand is developing a new facility in Oklahoma City. This infrastructure will help fulfill orders for their growing national customer base.
Community Support Fuels Black Business Success Story
Dr. Carr invites chocolate lovers and supporters to join her journey. The brand welcomes community investment in their expansion efforts. This support directly contributes to building a lasting Black-owned business legacy.
Customers can find more information on the official website at GoodGirlChocolate.com. The brand maintains an active social media presence on Instagram @GoodGirlChocolate. This growth story represents not just business success but cultural impact within the food industry.
