Dr. Michelle Rankine’s journey to business success began with a heart-wrenching event. Her younger brother’s car accident left him a paraplegic. This personal tragedy sparked a mission that would change her life and impact countless others.
A Family’s Struggle Leads to Business Inspiration
The accident forced Dr. Rankine’s family to face an unexpected challenge. “Imagine you’re 21 and living what you thought was a normal life, getting ready for graduation, and now you are a paraplegic,” she told BlackEnterprise. “That was devastating for my brother and family.”
Dr. Rankine and her mother became caregivers. However, they soon realized the complexities of caring for a loved one. This experience opened her eyes to the need for professional home care services.
Building a $15 Million Franchise Empire
Driven by her family’s experience, Dr. Rankine ventured into the healthcare industry. She chose to invest in Right At Home franchises, despite having no medical background. This decision proved to be life-changing.
Over the past decade, Dr. Rankine has built an empire. She now owns three Right At Home franchises across Texas. These businesses have generated over $15 million in revenue. Her success story is a testament to her determination and vision.
Addressing Healthcare Disparities in Minority Communities
As a Black franchise owner, Dr. Rankine takes pride in her role. She’s committed to addressing health disparities among Black and Brown communities. Her mission extends beyond business success to making a real difference in people’s lives.
Dr. Rankine is tackling misconceptions about healthcare in minority communities. She educates families about the importance of professional care. “Our default to that is not to reach out to a third-party company, but going through church,” she explains.
Preparing Families for Long-Term Care
One of Dr. Rankine’s key focuses is helping families prepare for long-term care needs. She has difficult but necessary conversations about financial planning. This includes discussing the benefits of long-term care insurance.
Dr. Rankine emphasizes the importance of being prepared. Home health care costs an average of $33 per hour. She helps families understand these costs and plan accordingly. Her goal is to provide solutions and peace of mind to families facing care decisions.
From Personal Experience to Professional Mission
Dr. Rankine’s journey from personal tragedy to business success is inspiring. She turned her family’s struggle into a mission to help others. Her franchises not only provide care but also educate communities about healthcare options.
“The rewarding piece [for me] is giving solutions to a family,” she says. Dr. Rankine’s story shows how personal experiences can shape a powerful business vision. Her success goes beyond financial gains, making a real difference in people’s lives.
