Dosso Beauty has seen sales skyrocket by over 900% in just three weeks following a damning Consumer Reports study on synthetic braiding hair. The bombshell report revealed that many popular synthetic hair brands contain dangerous chemicals including carcinogens, heavy metals, and harmful VOCs. As consumers rush to find safer alternatives, Dosso Beauty’s clinically proven hypoallergenic options have attracted over 50,000 website visitors and numerous salon bulk orders.
CEO Kadija Dosso, who launched the brand in 2020 after experiencing her own severe allergic reaction to synthetic hair, feels vindicated by the report. “For years, I have said to at least five people per day that 99% of the braiding hair that exists in the market is toxic,” Dosso told HelloBeautiful in an exclusive interview. Her company now stands as a trusted solution in an industry under intense scrutiny.
Toxic Hair Concerns Drive Protective Style Consumers to Safer Options
The recent Consumer Reports study has sent shockwaves through the protective styling community. The investigation found that widely used brands like Sensationnel and Shake-N-Go contain potentially dangerous chemicals. These findings have prompted many loyal synthetic hair users to question all their product choices.
Dosso herself understands this concern firsthand. “I had a severe allergic reaction after using Freetress’ Clean Therapy Braiding Hair,” she revealed. Her personal experience mirrors countless others who have suffered from itchy scalps, redness, swelling, and rashes after synthetic hair installations.
Clinically Proven Hypoallergenic Hair Sets Dosso Beauty Apart
Unlike competitors scrambling to defend their products, Dosso Beauty backs its safety claims with scientific evidence. “We’ve conducted two clinical trials to verify that our braiding hair is hypoallergenic and non-toxic on an EU standard,” Dosso explained. The first trial, conducted by Princeton Consumer Research, tested the product on 100 subjects with skin sensitivities.
A second independent study confirmed the brand’s marketing claims. This rigorous testing verified Dosso Beauty’s products are free from lead, cadmium, mercury, hexavalent chromium, and flame retardants. These clinical verifications provide crucial peace of mind for consumers concerned about chemical exposure.
Black Beauty Entrepreneur Solves Industry-Wide Health Issue
As a hair braider with over 20 years of experience, Kadija Dosso recognized a serious problem in the market. Many clients complained about negative reactions to synthetic hair. Rather than simply acknowledging the issue, she created a solution by launching Dosso Beauty’s Hypoallergenic Braiding Hair in 2020.
Her entrepreneurial journey has earned recognition beyond sales numbers. Dosso was named a 2021 Black Ambition HBCU prize winner. Her company’s rapid growth demonstrates how Black beauty innovators continue addressing specialized needs within the community with thoughtful, science-backed approaches.
Consumer Education Creates Market Shift Toward Healthier Hair Options
The traditional practice of soaking synthetic braiding hair in apple cider vinegar attempts to remove chemicals. However, Dosso Beauty eliminates this step entirely. “We’ve already done the work for you on an industrial level,” Dosso states. This convenience factor adds another selling point beyond safety.
The company’s proactive approach to consumer education has paid off significantly. Salon owners are placing large orders as they transition to safer options. The protective style community increasingly recognizes that not all synthetic hair products are created equal.
Future Growth Plans Center Consumer Voice in Product Development
Dosso Beauty’s transformation into a global brand hasn’t changed their customer-focused approach. “Now that we’re a global brand, we’re going to make sure that we listen to what you have to say,” Dosso emphasizes. This commitment to consumer feedback drives continued innovation.
The company’s success proves an important market reality: Black women will continue embracing protective styles. However, they increasingly demand products that prioritize health alongside aesthetics. Dosso concludes with confidence: “It’s the consumer’s job to tell a friend to tell a friend that Dosso Beauty’s products are exactly who we say that we are.”
