In a momentous development that blends opulence with athleticism, Shelly-Ann Fraser-Pryce, the acclaimed multiple Olympic and World sprint champion, has officially entered into a partnership as the newest ambassador for the esteemed Swiss luxury watch brand, Richard Mille.
The revelation was shared through an Instagram post on Richard Mille’s official page, solidifying Fraser-Pryce’s standing not only as a sporting icon but also as the second Jamaican to join forces with the distinguished watchmaker. She follows in the footsteps of fellow track and field luminary Yohan Blake.
The caption accompanying the Instagram post succinctly encapsulates the essence of this collaboration:
On your mark, get set, GO! Olympic Gold Medalist and World Champion Shelly-Ann Fraser-Pryce has joined the Richard Mille family. The proud Jamaican ‘Pocket Rocket’ and the most decorated athlete in 100m history is setting her sights on further glory at the Paris Olympics in 2024.”
This marks Fraser-Pryce’s inaugural foray into non-apparel endorsements beyond Jamaica, underscoring the global allure of her track and field prowess.
Renowned for its exquisite and high-end timepieces, Richard Mille has a tradition of associating with top-tier sports personalities, and Fraser-Pryce now proudly stands among the elite athletes affiliated with the brand.
At 36 years old, Fraser-Pryce’s track record is nothing short of extraordinary, establishing her as one of the foremost athletes in track and field history.
Her illustrious career boasts an impressive tally of five 100m world championships and two 100m Olympic titles.
Expressing her enthusiasm about this collaboration, Fraser-Pryce articulated:
With Richard Mille, everything starts with a common vision. It’s about pushing barriers! People have always told me what I could or couldn’t do. I wanted to be part of a brand that understands timing and where age doesn’t limit your progress. At the end of the day, we share the same vision regarding our legacy. What we aspire to achieve is timeless.”
Amanda Mille, the brand and partnerships director of Richard Mille, showered accolades on Fraser-Pryce, highlighting not only her athletic accomplishments but also her resilience as a woman and a mother. Mille remarked:
“Shelly-Ann is not only a world champion, she is a strong woman who combines this with being a mother. As if that wasn’t already enough, she finds the energy for her charity work, and this all-encompassing commitment perfectly aligns with our values.”
As Fraser-Pryce readies herself for the forthcoming challenge at the Paris Olympics in 2024, her collaboration with Richard Mille adds a touch of sophistication to her already illustrious career, creating a harmonious blend of style and sportsmanship on the grand global stage.