Celebrity stylist known for blue hair and work with Jeezy, Keyshia Cole, and Teyana Taylor joins beauty platform as executive leader.
Olori Swank has been appointed as Head of Content, Strategy & Influence at StyleSeat, the leading platform for beauty and wellness professionals. The celebrity stylist brings her extensive entertainment industry experience to help beauty professionals grow their businesses. Her appointment signals StyleSeat’s evolution from a booking platform to a cultural powerhouse.
StyleSeat has already put more than $500 million directly into beauty professionals’ pockets over its ten-year history. CEO Melody McCloskey praised Swank’s creative genius and brand transformation abilities. The platform serves barbers, nail artists, estheticians, and stylists with innovative booking and revenue tools.
Celebrity Stylist Transitions from Pre-Med Studies to Entertainment Industry Leadership
Swank’s career path began unexpectedly after studying psychology, biology, and pre-med at the University of Georgia. She originally planned to attend medical school with a chemistry minor. Taking a gap year changed her life completely when she randomly scored a styling gig.
Her first professional opportunity came with Jive Records artist Asia Cruise during her break from studies. This chance encounter launched her career in entertainment styling and fashion. She has since built a reputation as one of entertainment’s most in-demand stylists.
Swank’s signature blue hair and impressive client roster include major artists like Childish Gambino and other celebrities. Her unique aesthetic and professional expertise have made her a recognizable figure in entertainment circles. This visibility now supports her transition into executive leadership roles.
StyleSeat Platform Targets $1.5 Billion Market Growth by 2032
The global appointment scheduling software market presents significant growth opportunities for StyleSeat and its professionals. Fortune Business Insights valued the market at $470.7 million in 2024. Projections show growth to $1.518 billion by 2032 with a 15.7% compound annual growth rate.
North America currently leads the global market with a 34.16% share in 2024. This regional dominance provides StyleSeat with strong positioning for continued expansion. The platform benefits from being established in the largest market segment.
StyleSeat differentiates itself as an AI-powered revenue generator rather than just a booking application. This technological advantage positions the company for competitive success in the growing market. Swank’s role will help maximize these market opportunities through strategic content and influence initiatives.
New Executive Focuses on Empowering Beauty Professionals as Cultural Leaders
Swank views her role as more than traditional corporate leadership, describing it as a mission-driven position. She emphasizes transforming beauty professionals from service providers into powerful cultural influencers. Her vision centers on helping professionals recognize and leverage their cultural impact.
“This is the new era of StyleSeat, one where beauty pros are not just in business, they are in power,” Swank explained. “My role is to be the bridge that takes them there.” She believes beauty professionals have always been tastemakers who set trends before mainstream adoption.
Additionally, Swank promotes accessibility across all service types, from braiders to estheticians. She launched initiatives including workshops, city tours, and spotlights to support diverse professionals. New professionals receive two months free using the code “SWANK” to encourage platform adoption.
AI Technology Serves as Great Equalizer for Independent Beauty Entrepreneurs
Swank identifies artificial intelligence as a transformative tool for beauty entrepreneurs competing with larger corporations. Traditional businesses had exclusive access to advanced data, marketing automation, and smart business tools. StyleSeat’s AI features now provide similar capabilities to individual professionals.
The platform offers smart pricing and client matching through AI-powered systems. These tools eliminate hours of manual work on pricing strategies and customer acquisition. Beauty professionals can focus on service delivery while AI handles business optimization.
“AI is the great equalizer,” Swank noted. “The future of beauty entrepreneurship isn’t about working harder, it’s about working smarter—and AI is the tool that makes that possible.” This approach helps small business owners compete more effectively in crowded markets.
First-Year Priorities Target Professional Growth and Platform Adoption
Swank outlined three main goals for her initial year in the leadership position. She aims to increase monthly new professional signups across all beauty service categories. Revenue growth for existing professionals represents another key priority area.
Encouraging adoption of AI-powered tools forms the third major objective for platform development. These tools help professionals optimize their businesses more effectively than manual methods. Higher tool adoption rates should correlate with improved professional outcomes and platform value.
“StyleSeat has already changed how beauty professionals run their businesses,” Swank said. “My goal is to build on that foundation and move into a new era of influence and profit.” Her strategy emphasizes both immediate business results and long-term cultural impact.
Executive Emphasizes Individual Success Stories Behind Platform’s $500 Million Milestone
Swank finds the personal transformation stories more meaningful than aggregate financial metrics alone. She highlights barbers who expanded from single chairs to multiple shop ownership. Stylists have launched product lines and educational businesses through platform success.
Nail artists have built global followings by showcasing their creativity through StyleSeat’s tools and features. These professionals demonstrate the platform’s potential for supporting comprehensive business growth. Their journeys serve as inspiration and roadmaps for other beauty entrepreneurs.
“These aren’t just pros, they’re entrepreneurs and empire-builders,” Swank shared. She plans to showcase these success stories through content and community initiatives. Visibility of similar professionals building empires helps spark belief and motivation in others seeking business growth.
