Legendary makeup artist Pat McGrath has been crowned the creative director of Louis Vuitton’s groundbreaking first makeup line, La Beauté Louis Vuitton. This historic appointment comes just days before the brand’s fall/winter 2025 fashion show, marking a significant milestone in luxury beauty. McGrath brings over two decades of backstage experience to this pivotal role.
Legendary Makeup Artist Breaks New Ground
Pat McGrath, widely regarded as the most influential makeup artist globally, steps into an unprecedented position with Louis Vuitton. Her appointment represents a major leap for both the fashion house and her own illustrious career. The collaboration promises to revolutionize luxury cosmetics with McGrath’s innovative approach.
“Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton,” McGrath shared in the official press release. Her excitement reflects the momentous nature of this creative partnership.
Rich Heritage Meets Modern Beauty Innovation
Louis Vuitton’s beauty journey stretches back to its earliest days. The brand’s archives reveal vintage vanity cases from 1854, designed to transport delicate perfumes and cosmetics. Powder compacts, brushes, and mirrors from the 1920s showcase the company’s long-standing connection to personal beauty accessories.
McGrath gained full access to these historical archives during product development. Her four-year journey of creating the makeup line demonstrates the meticulous approach Louis Vuitton takes to launching new product categories. The collection will feature an impressive range of 55 lipsticks, 10 tinted lip balms, and potentially eight eyeshadow quads.
Strategic Business Evolution in Luxury Beauty
Pietro Beccari, Chairman and CEO of Louis Vuitton, emphasizes the strategic thinking behind the beauty line. “La Beauté Louis Vuitton is a natural business evolution, driven by our meticulous attention to quality, formula and innovation,” he explained. The brand sees this as an opportunity to further connect with clients in their daily lives.
Simultaneously, McGrath continues to run her groundbreaking makeup brand, PAT McGRATH LABS, while working on this exciting new venture. This season alone, she has worked on an impressive 15 fashion shows, demonstrating her unparalleled work ethic and creative range.
A Trailblazing Moment for Black Creativity
McGrath’s appointment represents more than just a business move. As a Black woman leading the creative direction of a major luxury beauty line, she breaks significant barriers in an industry historically lacking diversity. Her success story inspires countless aspiring makeup artists and creatives.
The launch of La Beauté Louis Vuitton signals a new era of inclusive, innovative beauty. McGrath’s unique vision promises to unlock “a new level in luxury beauty,” combining her extraordinary creativity with Louis Vuitton’s legendary craftsmanship.
