Tennis legend Serena Williams has made history by joining the ownership group of Toronto Tempo, the WNBA’s first Canadian franchise. This groundbreaking move marks another extraordinary chapter in Williams’ post-playing career. Her strategic partnership with Larry Tanenbaum’s Kilmer Sports Ventures signals a new era for women’s professional basketball.
Tennis GOAT Expands Her Sports Empire
“I am thrilled to announce my ownership role in the first Canadian WNBA team,” Williams declared in the official press release. Her involvement goes beyond mere investment. Williams aims to showcase the incredible potential of female athletes, emphasizing that women’s sports represent a significant opportunity.
Tempo President Teresa Resch underscored the significance of Williams’ involvement. “Serena is a champion,” she proclaimed. “She’s the greatest athlete of all time, and her impact on this team and this country is going to be incredible.”
A Journey From Tennis Courts to Basketball Boardrooms
Williams’ connection to Canada dates back to her early tennis career. She first competed in a professional Canadian tournament at just 14 years old in 1995. Now, nearly three decades later, she returns to the country with a different mission – transforming women’s basketball.
Her investment strategy extends far beyond Toronto Tempo. Williams has already built an impressive portfolio of sports investments, including stakes in Angel City FC, the Miami Dolphins, and a virtual golf league. This calculated approach demonstrates her business acumen extends well beyond the tennis court.
Breaking Barriers in Sports Ownership
The tennis icon joins a growing list of high-profile athletes entering WNBA ownership. Legends like Magic Johnson, Tom Brady, Dwyane Wade, and Renee Montgomery have similarly invested in women’s basketball. Williams brings a unique global perspective and a proven track record of challenging systemic limitations.
Her extraordinary athletic resume speaks volumes: 23 Grand Slam singles titles, 14 major doubles trophies with sister Venus, and a career that fundamentally redefined tennis. Now, she’s ready to apply that same transformative energy to women’s basketball.
Toronto Tempo’s Exciting Future
Williams will play an active role in the team’s development, including future jersey designs and merchandise collaborations. The franchise plans an innovative approach, scheduling regular-season games across multiple Canadian cities – Toronto, Montreal, and Vancouver.
Set to begin playing in the 2026 season, Toronto Tempo represents more than just a basketball team. It symbolizes a new era of women’s sports, powered by visionary leadership and a commitment to breaking traditional boundaries.
