Rihanna has secured two spots in the top five most talked-about celebrity brands of 2025, according to a new study by Heepsy. Her beauty line Fenty Beauty ranked third while her lingerie brand Savage X Fenty claimed the fourth position, showcasing her continued dominance in both the beauty and fashion industries.
The study analyzed Instagram followers, Google searches, and Instagram hashtags to determine which celebrity brands generated the most buzz this year. Despite strong competition from other high-profile celebrities, Rihanna’s dual presence near the top of the list demonstrates her exceptional business acumen and consumer appeal.
Celebrity Brand Rankings Show Ye Leading the Pack
Ye’s Yeezy brand topped the list as the most discussed celebrity brand of 2025. This achievement comes despite previous challenges after losing its partnership with Adidas. The brand secured the highest position with impressive metrics: 14.5 million Google searches, 13.4 million Instagram hashtags, and 3.1 million Instagram followers.
Kylie Jenner’s Kylie Cosmetics claimed the second spot, boasting the highest Instagram following among all ranked brands with 24.7 million followers. The cosmetics giant also recorded 1.6 million Google searches and 4.5 million Instagram hashtags this year.
Fenty Beauty Maintains Strong Influence in Beauty Industry
Rihanna’s Fenty Beauty secured its third-place ranking with 4.2 million Google searches, showing continued consumer interest. The brand also maintains a robust social media presence with 13.1 million Instagram followers and 205,000 Instagram hashtags.
Since its launch, Fenty Beauty has revolutionized the beauty industry with its inclusive approach to makeup. The brand’s consistent high ranking proves that Rihanna’s business ventures remain relevant and desirable to consumers years after their initial debut.
Savage X Fenty Solidifies Status as Leading Fashion Brand
Rihanna’s lingerie line Savage X Fenty claimed the fourth position in the rankings. The brand has amassed 5.1 million Instagram followers, generated 1.1 million Google searches, and accumulated 420,000 Instagram hashtags.
Through Savage X Fenty, Rihanna has disrupted the lingerie market with body-positive messaging and inclusive sizing. The brand’s continuing popularity indicates that consumers still strongly connect with its mission and products in 2025.
Music Icons Dominate Celebrity Brand Landscape
Kim Kardashian rounded out the top five with her brand SKIMS, which attracted 6.6 million Instagram followers, 3.8 million Google searches, and 292,000 Instagram hashtags. This positioning places her just behind her former sister-in-law Kylie Jenner.
Pharrell Williams also made a strong showing with his Billionaire Boys Club ranking eighth. Founded in 2003, the streetwear brand continues to thrive with 116,000 Instagram followers, 3.4 million Google searches, and 1.2 million Instagram hashtags.
Other Notable Celebrity Entrepreneurs in 2025
Drake’s October’s Very Own (OVO) secured the 15th spot on the list. Meanwhile, Beyoncé’s Ivy Park appeared at number 19, demonstrating its continued relevance in the athletic wear market.
Jay-Z claimed two positions on the list with his alcohol brands Armand de Brignac (Ace of Spades) and D’Usse. Other notable entries included Kevin Hart’s Gran Coramino Tequila, LeBron James’ SpringHill Company, and 50 Cent’s Branson Cognac.
