Legendary hip hop icon Lil’ Kim is officially the new face of Mackage, an exclusive outerwear line based in Canada. The campaign will be rolled out in the coming weeks with key activations in New York, Paris, Toronto and Seoul.
“Lil’ Kim being a strong, independent woman who embraces bodycon fashion and is not afraid to stand out was the parallel we needed to introduce Mackage’s first monogram collection,” said Tanya Golesic, the brand’s chief executive officer. “Her iconic looks have influenced so many throughout the ’90s and continues to do so today.”
The new fall collection showcases a new bold-print monogram and features outerwear, sportswear, accessories and footwear for both women and men. The products range from $160 to $1,550.
“I already had a genuine relationship with Mackage,” Lil’ Kim told WWD. “I love their incredible leathers and puffers. When the team reached out to me to collaborate on launching their first monogram, it just felt true to me. They knew and understood the history of my style and most iconic looks and built campaign looks around that.”
The 48-year-old rapper added that Mackage recognizes the power of streetwear can have to create a new culture in the fashion industry and that the combination has always been a part of her revolutionary style. “They design for a women’s curves, and they aren’t afraid of drama. Mackage is for strong women, but it doesn’t mean we don’t want to feel protected,” she said.
“As we were founded in the 1990s and rose in the early 2000s, there was a synergy culturally and from a nostalgic perspective. Kim has always created iconic powerful looks and there is power in the way she represents herself. Mackage has always designed for powerful women, so it just felt like a natural fit,” said Mackage’s founder and chief creative officer, Eran Elfassy.